DoubleClick offers Service to establish own Advertising Networks
DoubleClick, a provider of internet advertising solutions and part of Google, is offering a service to establish and manage advertising networks. The service named DoubleClick Network Builder is...
View ArticleVideo Advertising Solution with Targeting
Audiantis is an internet video solution provider supplying solutions for portals, ecommerce and video advertising. The solutions have various targeting opportunities, which are based on the proprietary...
View ArticlePersonalization of Display Advertising and Marketing Automation
Teracent is a solution provider of internet display advertising. The solution integrates up to date technologies like retargeting and is enabling advanced targeting up to personalized advertising and...
View ArticleAdServer with Cross Media Facilities
An adserver with cross media facilities has been launched by ESV Media. The AdServX adserver is build on OpenX. The AdServX adserver is able to administrate and deliver various online advertising...
View ArticleNew Providers of Interactive Video Solutions
There are even three new providers of interactive video solutions introduced in this article. These services have different strategis orientations, but are all offering video advertising in some way....
View ArticleOptimization of Internet Advertising and Advertising Exchange
Improve Digital offers internet advertising optimization services and media exchange solutions to both publishers and advertising networks. To publisher two different services are available, a platform...
View ArticleGoogle announces new Ad Serving Platforms
Google announced an upgrade of its ad serving business. This upgrade will put together already existing ad serving offers, the Google Ad Manager and DoubleClick’s DART for Publishers (DFP), under a new...
View ArticleIntegrated Ad Server Solution for Web and Mobile Advertising
Newtention Technologies, provider of ad management and ad server solutions, has introduced the version newtention n7. This new version integrates both advertising on the web and mobile advertising and...
View ArticleSocial Media Marketing Solution
Adtelligence is a webbased social media advertising application and a service to manage social media marketing campaigns with options for both agencies and advertisers as well as publishers. Beside...
View ArticleArtificial Intelligence used to create Ad Media
Artificial Intelligence as a technology is universal like most technologies and may be used for most different purposes. The most popular examples are robots and in the online world avatars or chat...
View ArticleAnonymized Profiles used for Targeting
adnologies introduced a new version of its adserver technology at the dmexco. Furthermore the company announced a new product called Profile Data eXchange. This platform enables targeting by anonymized...
View ArticleForecasts of Online Advertising Prices
There are various forms of online advertising and business models. Opposed to realtime bidding aiming to faciliate immediate sales there are various forms of display advertising suitable for branding...
View ArticleMobile Advertising Demand Side Platform for Campaign Management
StrikeAd is describing itself as the first demand side platform on mobile advertising. Using the term dsp the company reflects a trend of the market, the growing general acceptance of advertising...
View ArticleCloud Advertising Service
Cloud based advertising is what Flite calls its service. What the service offers is a whole bundle of solutions for various market participants, for advertisers, ad networks and publishers. To describe...
View ArticleOnline Ad Testing and Optimization by Adobe
Adobe has launched Adthenticate, an online application to ease the creation of advertising media. The application matches ad media against the online advertising specifications of the IAB and api...
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